Kasey Chan
Founding GTM Lead
B2B SaaS GTM builder who has built AI-native commercial systems from 0→1 across 8 international markets, halving churn and driving 34% growth.
- 50%Churn reduction
- 34%YoY customer growth
- 30%Pipeline activation uplift
- 8International markets launched
Experience
Fractional GTM Systems Lead at GrowthKitty
2024 – Now
Built AI-native GTM systems with Claude API and HubSpot MCP for B2B SaaS clients
Solutions Architect at Heyoo
2025 – 2026
Architected full-funnel GTM reporting with GA4, Looker Studio and HubSpot workflows
Solutions Architect at SaaScend
2024 – 2025
Delivered end-to-end HubSpot and Salesforce GTM infrastructure for B2B SaaS clients
GTM & Marketing Systems Lead at Gravitee
2022 – 2024
Rebuilt GTM system: churn down 50%, pipeline activation up 30% in under 3 months
Head of GTM & Growth Systems at TAINA Technology
2021 – 2022
Built 0-to-1 GTM model across 8 international markets, driving 34% YoY customer growth
Head of International Marketing & GTM at Glodon
2017 – 2019
Built international GTM across 8 SEA & Europe markets; +38% organic uplift
Education
- University of DurhamMA Management, 2004
- University of WarwickBSc (Hons) Accounting & Finance, 2002
- Royal Russell School, London5 A-Level & 10 GCSE, 1999
Skills
- GTM Systems Architecture
- HubSpot
- Clay
- Claude API
- HubSpot MCP
- Signal-based Outbound
- Salesforce
- Apollo
- Looker Studio
- Revenue Reporting
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